18' FW | Seoul Fashion Week
Updated: Jul 30, 2019
The 2018 F/W HERA Seoul Fashion Week took place at Dongdaemun Design Plaza in Seoul. Rick Rhe took part in the Generation Next Seoul section of the week highlighted up-and-coming designers selected by the Fashion Week organizers.
Special collaboration with shoes brand 'Abcense'
A shoe, which combines the simplicity of industrial components and the beauty of traditional shoemaking. A shoe for sophisticated customers with a very distinctive taste, who seek exclusivity and uniqueness.
Special collaboration with fur brand 'Blushed'
Blushed presents various fun-fur pieces mix matching styling. Uniquely design with faux fur and luxurious authentic fur materials. The brand suggests trendy styles for winter.
Inspiration of the collection is from Russian-born French artist Erté and the movie Midnight in Paris inspired 2018FW collection. The story behind this collection is about Erté setting on a Time travel journey between 1920s and today in Paris. Erté was a major influence in the Art Deco movement and we drew inspiration from Art Deco motifs, mixing floral and feather designs varying in scales. Dress silhouettes are inspired by 1920 dresses translating it into contemporary fashion.
Special embroidery which was developed based on the concept of the theme 'Time travel journey' between 1920s and today in Paris. The embroidery pattern is designed based from the map of the paris city.